A new eatery is set to open in Hackney, offering sandwich rolls baked in a wood-fired oven.
Rogue Sarnies is the newest venture of independent restaurant Rogues in Hackney Road.
The sandwich shop will officially open on Thursday (June 22) next-door to Rogues.
Chefs and founders Freddie Sheen and Zac Whittle said the sandwich bread will be baked in-house, every day, using the wood-fire oven.
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Freddie said: "It's very traditional, rustic cooking - it's definitely no frills - just tasty, messy food but it's food we like to eat."
He said the sandwich shop idea had been in the making since before the pandemic forced the country into lockdown.
"We started the company back in 2019 in December... so we did about three months of pop-ups and events and then obviously Covid happened.
"We fell through the cracks of any sort of funding or grants because we had just started the business and we'd left our jobs just over the threshold to get furlough from them.
"So, we had to pivot pretty drastically to turn our website into an online supermarket to pay our rent and used our restaurant supply chain to source all our produce, which kept us extremely busy."
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When lockdowns started easing, Freddie said their main priority was opening the restaurant, but that since that venture is doing well, it felt like the "right place, right time" to open Rogue Sarnies.
The new shop's opening hours will be 12pm to 5pm from Thursday to Sunday.
Freddie explained how the shop's menu focuses on British and European seasonal produce that dictates the weekly changing menu.
He said produce will be picked out each Tuesday night from New Covent Garden Market and bread and ingredients prepped on Wednesday.
The Rogue chefs will make 100 sarnies per day, which can be pre-ordered from each Wednesday evening.
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